According to the RepTrak™ Pulse 2007, the second annual study of the reputations of the World's Largest Companies, Russian companies made the greatest gains in reputation. The largest change was Sberbankwhose reputation catapulted the company into the top 10. Gazprom, Magnitogorsk Iron & Steel and Lukoil also enjoyed huge gains, reflecting "the growing public optimism about Russia’s corporate sector".
Lego took gold in 2007, IKEA coming in 2nd, followed by 2006 winner Barilla. Lufthansa suffered the greatest decline in reputation, dropping from third place to a #36 position.
The RepTrak™ Pulse 2007 was developed by the Reputation Institute. Over 60,000 online interviews with consumers in 29 countries on six continents were conducted in January and February 2007. More than 175,000 ratings were used to create reliable measures of the ‘corporate reputation’of more than 1,000 companies.
Get the RepTrak™ Pulse 2007 report here.