Some people think RM is only applicable for large companies. Wrong!
Or only for companies. Wrong again!
Reputation management can even be used for individuals.
Six months ago, I mapped out the six reputation elements for some artists and by playing two, preferably three, of these elements I experienced how journalists showed more interest in the artists. Usually, artists are only focusing on their products (shows, songs, CDs, books, etc.) and tend to forget that other aspects of an artist's life can influence reputation.